By Little Feet On Ducks
Needs More Fire 3: Plastic Bags is about, as the name states, plastic bags. On a deeper level, it’s also about food and trash. Because of that, I can say that NMF3 is a representation of everyday life: after all, every living being has to consume food and produce waste. I’d like to say that this representation was intentional, that it was my grand artistic vision to have the book reflect our lives. Instead I like to think that the contributors were just hungry. Hungry for sandwiches.
The intersection between food and trash is food waste. During the production of NMF3 the Ad Council was running an ad with Save The Food called “The Extraordinary Life and Times of Strawberry.” The ad was so on theme, it could have been a prompt for this very book. The commercial features a batch of strawberries getting picked, being thrown into a plastic container, heading to a distribution center, being stored for who knows how long, falling in love with some limes, flying first class to a supermarket, falling in love with more limes while lemons watched, being purchased by a parent who almost didn’t let their child eat healthy, riding through urban sprawl, being washed too soon, and finally rotting in the back of the fridge before being thrown away. The commercial ends with “40% of food in America is wasted” displayed on the screen to remind us all of our world of overabundance. The most annoying thing I find about this commercial is that the strawberries are shown to last a good week in the fridge. In real life those strawberries wouldn’t last three days before being covered in fuzzy mold. Dear Save The Food, if the strawberries could be stored in the distribution center for an indeterminate amount of time, why do they only last three days in the fridge? If we can solve that problem there would be no food waste!
At least the commercial has one redeeming quality: it shows multiple plastic bags.
Little Feet On Ducks